THE IMPACT
350k+
social media impressions
with a span of 6 months
The Brief
The task on hand was to increase awareness about the bar in the city and increase walkins on a day to day basis.
169k+
engagements and video views
across social media channels
The Thinking
We went all in on variety. There is something for everyone at Func with the different music, food and spirits. We targeted every special night to a particular set of audience and ensured that our impressions were delivered to people from different parts of the city.
50.36%
increase in Instagram followers
with a 6 month period
The Win
Within the first 3 months, we had increased the engagement by about 25%, awareness by about 50% and walkins averaged at about 700 pax a week. Our Instagram family has increased by about 50% within the past six months after being stagnant for months before we took over.
PROJECT DETAILS
CLIENT
FUNC BAR
CATEGORY
Social Media Marketing
