The brief was to start off with awareness of the product in the Mumbai market and then retarget the customer to our ads where they can order through Swiggy.
clicks on ads to order through Swiggy
The plan from our end was to target various segment of the society who like ice creams but also fit our other parameters of targeting like fitness, eating healthy, well being, body builders, particular diets among others.
average cost per click
on social media ads
In one month of launching the product, we had about 2 lac impressions on social media. The buzz around the product was building up and we were getting enquiries from across the country.