THE IMPACT
2 lac+
social media impressions on Facebook and Instagram per rmonth
The Brief
The brief was to start off with awareness of the product in the Coimbatore retail market and get the customers to try a new range of gourmet ice creams.
2k+
clicks on ads to order through Swiggy and Zomato
The Thinking
The plan from our end was to target customer who are looking to try new flavours and experiment with a new brand. Our marketing plug was to play on keywords like 100% natural pulp, creamiest and softest ice cream in Coimbatore.
Rs 2.50
average cost per click on social media ads
The Win
The brand has become one of the fastest growing brands in the Coimbatore region and sales through swiggy and Zomato have been sky rocketing month on month.
PROJECT DETAILS
CLIENT
DAIRY HOUSE ICE CREAMS
CATEGORY
Social Media Marketing
