The task on hand was to increase awareness about the bar in the city and increase walkins on a day to day basis.
engagements and video views across social media channels
We went all in on variety. There is something for everyone at Func with the different music, food and spirits. We targeted every special night to a particular set of audience and ensured that our impressions were delivered to people from different parts of the city.
increase in Instagram followers with a 6 month period
Within the first 3 months, we had increased the engagement by about 25%, awareness by about 50% and walkins averaged at about 700 pax a week. Our Instagram family has increased by about 50% within the past six months after being stagnant for months before we took over.